I can tell you for sure that when someone is trying to sell me something or teach me something, I'm going to tune out if they pitch to me or don't make an effort to connect with me.
I don't want to know that I'm being sold to.
I don't want to be bored to tears with an endless list of facts and Power Point slides telling me how smart they are.
I want a story.
Think about some of the best speakers you've ever heard; Steve Jobs, JFK, Maya Angelou, Bill Clinton, MLK...what were they able to do that made you remember them and actually listen to what they had to say {even the boring stuff!}?
They told a story.
No, not necessarily a sit down get your milk and cookies type of story but they related to you and drew you in almost from the instant they opened their mouths. They presented their information in a relatable way. They made it real for their listener by sharing personal anecdotes and talking with their audience instead of at their audience.
So, what does this mean for you as a presenter?
Well, it doesn't mean that I am suggesting you start your next presentation with "I have a dream..." Instead, think about how you can make your information more relatable to your audience. Maybe through a personal story. Maybe through someone else's story {with permission of course}. Maybe by ditching the Power Point slides and speaking from the heart {fine to do but please still use an outline to keep you on track}. Maybe by learning to appear more relaxed instead of having a death grip on the lecturn. Maybe by learning how to insert a great pause or phrase your sentences in a pleasing way.
Tell a story.
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As always, thank you for reading and until next time keep Saying it with Style.



